Relevant recommendations
Build audiences using borrowing history, genres and member interests, then share titles and readalikes they are more likely to value.
Library email marketing
Library email marketing for stronger connections.
Create attractive, targeted campaigns around the titles, events and services your community cares about—without requiring specialist technical skills.
Engage your community
Useful communication, made easier.
Promote new titles, share upcoming events and re-engage inactive members with communications that feel timely and personal.
Cloud612 brings campaign creation, borrowing-aware audience targeting, member preference controls, library system integration and reporting into one approachable platform.
A visual editor helps staff create polished campaigns without coding, while reusable patterns and repeatable workflows keep communications consistent across the organisation.
Capabilities
From idea to inbox, without the friction.
Give library teams the tools to reach the right audience and learn what resonates.
Approachable campaign creation
Create responsive, branded emails in the browser with a visual editor, reusable layouts and no coding required.
Member-managed preferences
Let members manage subscriptions and recommendations while staff coordinate public and invite-only lists.
Library system integration
Support subscriber imports and familiar member access using existing library credentials.
Engagement and list health
Measure opens and clicks, manage bounces and use approachable reporting to improve future campaigns.
Privacy-conscious and inclusive
Keep communications responsible with Australian data residency, unsubscribe controls and multilingual, accessible experiences.
- Choose ready-made templates or build reusable branded layouts
- Import responsive email designs created in Canva
- Add book covers, event details and useful calls to action
- Clone successful campaigns and automate repeatable journeys
- Preview campaigns before sending to the selected audience
- Work entirely in the browser with automatic platform updates
Better discovery
Help every collection find its audience.
From a newly released title to a quiet branch program, timely email helps valuable library resources reach more of the community.
Collection discovery
Promote new releases, revive interest in classics and share readalikes that can ease pressure on popular holds.
Event participation
Connect author talks, branch activities and community programs with the members most likely to attend.
Member retention
Re-engage inactive members with timely reminders of the collections and services waiting for them.
Platform walkthrough
See Library Magic in action.
Take a quick look at how library teams can create targeted campaigns, connect with member interests and work with their existing library system.
Questions
Email marketing FAQs.
Do staff need technical or design experience?
No. A visual campaign editor, ready-made templates and reusable layouts make it practical for staff at different skill levels to create polished communications without coding or specialised software.
Can campaigns be targeted?
Yes. Libraries can use member attributes, interests, genres and borrowing history to build relevant audiences for title recommendations, events and re-engagement campaigns.
Does the platform integrate with library systems?
Yes. Secure library management system integration supports subscriber imports and lets members use their library credentials for a familiar, connected experience.
Can members manage their own preferences?
Yes. Members can manage subscriptions and opt in to interest-based recommendations, while library teams can maintain public and invite-only lists for different audiences.
How are privacy, compliance and accessibility supported?
The platform provides Australian data residency, privacy and unsubscribe controls, bounce and list-health management, and support for multilingual and accessible communications.
Book a demo
See what targeted library email can do.
Take a guided look at campaign creation, member targeting, library integration and reporting.